Marketing & Visibility
Bring your book into the conversation.
Prepare for book fairs and publishing events with support for event selection, catalogue information, displays and book presentation.
- Event selection
- Book display
- Fair materials
- Industry meetings
A fair is a chance to put a book in front of people who work with and enjoy books.
We discuss which events suit your title, then help prepare the information and materials needed to present it. Participation arrangements depend on the event and the scope you choose.
Part of Marketing & Visibility
The programme
Make a plan for the whole event.
I.Before the fair
- Choosing the event
- Catalogue & rights listings
- Posters, bookmarks & sell sheets
II.At the fair
- Your book on display
- Signings, where available
- Meetings with booksellers & librarians
III.After the fair
- Following up contacts
- Sharing the event online
- Planning the next step
What we handle
What we can help with.
- 01
Event selection
Consider fairs that fit the book’s subject, audience and your plans.
- 02
Catalogue & listings
Prepare title information for relevant catalogues and event listings.
- 03
Display & materials
Develop display artwork, bookmarks and other agreed printed materials.
- 04
Book presentation
Arrange the agreed presentation of the book for visitors and trade contacts.
- 05
Signings & meetings
Discuss signing and meeting opportunities offered by the event.
- 06
Follow up
Organise useful contacts and decide which conversations to continue.
The steps we work through
- 01Choose
Choose an event with a clear reason for attending.
- 02Prepare
Prepare the book details, display and supporting materials.
- 03Present
Present the title through the agreed event arrangement.
- 04Follow up
Review the contacts and decide what to follow up.
- Book Promotion & MarketingPlan launch materials and promotional activity around your likely readers.
- Author WebsiteGive readers a clear place to explore your books, news and background.
- Web & Social MediaConnect your website and social profiles with a practical author content plan.
- Billboard CampaignsPlan outdoor book artwork and coordinate the agreed advertising locations.
- PodcastsPrepare for guest interviews or develop and produce your own author episodes.
- TV InterviewsPractise the interview and prepare the story angles and materials for outreach.
Book Fairs
Which event could suit your book?
Share the book you have in mind and the support you need. We will review your enquiry and contact you.