Book promotion
We plan book promotion around your genre, your audience and what you want to achieve, with useful launch materials and a consistent author presence.
01Beyond the book
Readers need a reason to notice a book they have not heard of yet.
We help you explain what your book offers and put that message in places its likely readers spend time. The plan can begin before publication and continue as you learn what draws interest.
You have a book to share.
Let’s give readers a way to find it.
02The campaign
We look at the subject, reader and launch plans before choosing the message, materials and channels.
Identify who the book is for and what gives those readers a reason to pick it up.
Prepare campaign copy and visuals that clearly introduce the book and its author.
Share the campaign through channels chosen for your audience and budget.
Review the response and use what we learn to guide the next round of promotion.
03The creative
A cover announcement, an excerpt and an author introduction each serve a different purpose. We plan them together so the campaign feels connected.
Some stories stay with you long after the last page.
An author feature gives readers some background on the book and the person who wrote it.
We make room for the author’s own account of the writing, the subject and the people they hope to reach.
The result is a piece you can share across your website, campaign and social profiles.
04The launch
We bring the announcement, book links, artwork and author content together so readers can understand the book and know where to find it.
05The audience
A useful campaign begins with a specific audience. We consider the books they read, the topics they follow and the channels where they welcome recommendations.
Posts and graphics suited to the channels your readers use.
An introduction to your background and the reasons you wrote the book.
A short sample that lets readers experience the writing for themselves.
Paid or planned placements selected around your readership and budget.
Coordinated cover reveals, announcements and release reminders.
Questions, replies and conversations that help readers get to know your work.
06Across platforms
We adapt the copy and artwork for each format while keeping the book’s look and message consistent.
Real author spotlights
These spotlights introduce the author, explain the book and point interested readers towards it.
07Momentum
Readers rarely discover a book through a single post. We plan a sequence of useful introductions, samples and updates that builds familiarity over time.
Share the cover and introduce the book’s subject.
Tell readers who you are and why you wrote it.
Offer excerpts and questions that invite a response.
Share the release details and clear links to the book.
Continue sharing relevant material after the launch.
08Questions
Promotion helps readers learn that your book exists and decide whether it interests them. It supports discovery, but sales depend on several factors beyond the campaign.
The right mix depends on the book. We may recommend stronger listing copy, author content, email updates, outreach or paid advertising after reviewing your goals and budget.
We help organise the work, prepare the materials and keep the message consistent. You have a plan to review rather than a collection of unrelated promotional tasks.
Some activity brings a quick response, while author awareness develops over time. We agree on a campaign period and review the available results before recommending what comes next.
We can help with listing copy, relevant search terms and advertising plans. Rankings, reader reviews and sales cannot be promised.
Send us the title, genre, publication status and your main goal. We will discuss a practical scope and the materials needed to begin.
Ready to be discovered?
Tell us who you wrote the book for. We will help you work out how to reach them.
Share your promotion plans.
Let us know the title, release date and kind of support you need.
